You also don’t see a complete picture when trying to copy the strategies of larger sites. Backlinks are still an incredibly powerful ranking signal for Google. Strong backlink profiles can act as “spackle” and cover-up clear mistakes in on-page optimization, topical relevancy and UX practices that slot online smaller bloggers cannot overcome.
Blindly following the herd can easily run you into a metaphorical pack of blogging lions ready to make you their next meal. Seek out advice from experts, and do your own research, always!
Lesson 4: Bloggers tend to be too hard on themselves when a little “grace” will go a long way.
Food blogging is, for most creators, a solitary pursuit. They spend dozens of hours a week researching recipes, testing steps and ingredients, shooting photography, conducting keyword research and writing up the final recipe before promoting it on social media.